Excerpt from notesondesign.net
The four main chapters outline the 20th-century regimes of the Nazis, fascists, and soviet and Chinese communists. Each demonstrates a forceful lesson about the principles of branding as embodied by the Führer, Il Duce, Comrade Lenin, and Chairman Mao. Steven Heller outlines the “effective branding [that] is centered on a core narrative” with eloquent essays and lavish representations of historical photos, posters, flags, books, portraits, stamps, and charts.
Review New York Times
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