Catch of the Day…

shape and colour:

To bring some attention to ocean pollution and just how disgusting it really is, Surfrider Foundation teamed up with Satchi & Satchi LA to create “Catch of the Day.” Simply and brilliantly, they collected actual trash from beaches around the U.S., packaged it like food, and left it on display at farmer’s markets. It’s site-specific, appropriate, impacting, meaningful, shocking, and an actual consumer insight into the very act they’re in the middle of. Someone about to buy fish from the same ocean as the trash in their hands can’t help but be at least a little more enlightened as to how pollution isn’t someone else’s problem….

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2 responses to “Catch of the Day…

  1. I agree with what you said about this project Now I wonder HOW people will take action to fix this. Will it really inspire people to go pick up trash?

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