as a matter of taste

Fulvio Bonavia is an award-winning Italian photographer. Though he has shot ad campaigns for a wide range of international clients, such as Adidas, Heineken, Swatch, Amnesty International, and Alitalia, he is best known for his campaigns for automotive companies including Jaguar, BMW, Saab, Alfa Romeo, Daimler-Chrysler, and Audi.

Prior to establishing himself as a photographer, Bonavia worked as a graphic designer and movie-poster illustrator. In 2008, Hachette Australia published A Matter of Taste, a book featuring Bonavia’s conceptual photos of food as fashion—corn espadrilles, aubergine slippers, and a tagliatelle belt, for example. A French edition of A Matter of Taste was published in 2009, and a selection of images from the book was exhibited at the La Grande Epicerie in Paris.”

[wikipedia quote]

I really like the work because of the different way of looking at things, in this case food. I see beauty in lots of very everyday things and try to create things to let others experience it the same way. For me it sometimes feels like a strugle te create this things, I love the way these photographs make it feel effortless (it probably isn’t!) fun and fashionable.

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